BONES AND FEATHERS COLLECTIVE
Looking for something a little more on the wild side? This local LA line Bones and Feathers Collective , is wild in the true sense of the word, with real bones and feathers in their designs. Their snake vertebrae website will be sure to send chills up the wearer’s spine.
The nature of the Hawaiian Islands, practicality of the Midwest, and the trendiness of NYC are brought together in what is Bone’s and Feathers designs of Natalie Mauro and Cole Morrall. Best part it’s all at a reasonable price that looks and is lux!
What better way to celebrate the year of the snake in your wardrobe? (Don’t worry, no animals were harmed in the making of this product. All bones come collected from the previously deceased.)
It’s a bold piece for a bold fashionista. Their Mayan Snake Necklace would pair great with a white t-shirt and jeans.
I was lucky enough to attend the West Coast screening of Scatter My Ashes at Bergdorf Goodman with the Fabric Meetup Group. Scatter My Ashes is a behind the scenes look at the New York staple that is Bergdorf Goodman. Famous for its elaborate window displays, hob knob clientele, and the it place for designers to be, there is simply nothing better. Everyone from Karl Lagerfeld to the spitfire personal shopper Betty Halbreich is featured in film, including over 150 high profile interviews.
“Being able to shop at Bergdorf-Goodman is an aphrodisiac.” — celebrity stylist Robert Verdi
One of my favorite stories told was when Yoko Ono called the fur department to come over to her and John’s apartment on Christmas Eve. It was a down season for the store so they decided to make the last minute request. Yoko then proceeded to pick 80 coats to purchase. (Lets just say the $400,000 purchase let them more than meet their quota for the year.) That and many other stories gives a little bit behind the scenes of what truly is the epitome of the American Dream, of the consumer at least.
Scatter My Ashes will be released to theaters on May 3, 2013 and more red carpets events will held at the Arclight this week.
The film gave me fond memories of seeing the Bergdorf windows during fashion week last fall for the IFB Conference.
111 Years of Extraordinary Display Fall 2012
“A Direct Window into the American Consumer”Read More
The rainy season in Los Angeles usually isn’t a very long one, but hey we need a little to keep everything so green! What better way to beat those rainy April Showers day than to wear a stunning trench and Illistevan flower umbrella to brighten your mood. And maybe get a jump start on those May flowers.
What to do on a rainy day in Los Angeles
- Vans Skateboard park in Anaheim. Can cater the needs of the more adventurous sole. Or try out iFly Hollywood for some indoor skydiving.
- Rock climbing. There is dozens of rock climbing gyms in the area, Hangar 18, has many in the area.
- Go to a movie at the Vista Theater. The historic Vista Theater shows reruns of your favorites and the newest blockbuster hits. Plus the concessions are reasonably priced!
- Get cultured at LACMA. Spend the afternoon browsing the modern and historic artwork contained in these halls. You can easily spend a day or more at this Los Angeles staple.
- Shopping is always an option! The Beverly Center is in West LA and has high class names like Hugo Boss and Dior. The Glendale Galleria has options for the rest of us with stores like Macys, JCPennys and Nordstroms.
Outfit Perfect for April ShowersRead More
What better way to celebrate Easter than styling some pretty pastels?
The beautiful Downtown LA boutique brigade was the setting for this fashion meets business seminar How to Sell Your Fashion Line to Retailers and Buyers. The lovely guest panelist included a plethora of knowledge from different ends of the buying world including:
Vanessa Lee, Sales Executive at Studio A
Kuo Yang, Owner of Brigade boutique
Alicia Allen, Merchandising Director for Mens at HauteLook
The perspectives of corporate versus boutique, design versus finance, and how they all interacted created a “big picture” view of the industry and overall buying process. A wealth of information was shared, but some of the stand out points for me were:
- Know your market. Who are you selling to? What is your direct competition? What is your markets price point? Because if you do not who exactly who is your target market, it will be an immensely harder process finding the right store for your product, and what is RELEVANT for you.
- People do business with who they like. It is important to build those relationships and ties by following up, being courteous, and just an all around good person in general.:)
- Fill the void. Take what you are offering and find the place where your brand and styles fits in perfectly. There is obviously a gap because your cloths are not already on the market, find that niche that fits you and stay with it.
- Build great collateral in everything you do. Keep up with people, have amazing look books/line sheets. If you fall, do whatever humanly possible to build that back up and redeem yourself, as soon as possible.
Knowing finance and margins is just as important, if not more than the design of your products. Finding out how you are making a profit and selling the store on how they make a profit, can make or break a deal pretty easily. Fashion is business.
The most important and clear point of the evening was from the owner of brigade himself. A buyer will go with whatever is clever and convenient. “We are not mean people, we are busy people”.Read More